Post by Admin on Jul 10, 2018 13:32:04 GMT
www.quora.com/Is-MoviePass-a-scam-or-legit/answer/William-Chen-6
Is MoviePass a scam or legit?
William Chen
William Chen, Data Science Manager at Quora (2014-present)
Updated Jan 29
For context, MoviePass is a subscription service that promises “unlimited” movies in theaters (one 2D movie per day) for $9.95 a month.
It’s not a scam - it’s a legitimate business that (for now) is able to provide the service that it promises. It’s a risky business for sure, but it’s legitimate. My significant other and I have successfully used it 7 times since joining the service in October.
It only sounds “too good to be true” because people readily overestimate the extent to which they can take advantage of the service. The average amount of usage per customer is approximately break-even. This is supported by an interview with Ted Farnsworth, the CEO of Helios and Matheson Analytics (the majority owner of Moviepass).[1]
There is absolutely potential for Moviepass to identify supplemental sustainable business models. As a start, Moviepass can influence and track the purchasing behavior of hundreds of thousands of consumers, and that by itself is already tremendously valuable. For example:
Kickbacks: negotiating a cut of ticket sales and / or concessions.
Advertising: digital advertising for movies
Selling more things: selling merchandise, selling concessions
Partnerships: with banks, movie studios, and movie theaters
Data: data on movie watching behavior is valuable to advertisers
Many of these additional revenue streams are mentioned in the interview I link from the footnotes. Moviepass has the subscriber base already, and it needs to execute on these new revenue opportunities while not falling too much into debt. It’s not a scam, just an interesting and risky business model.
If you still have your doubts, check out my answer to Is MoviePass worth it?
Is MoviePass a scam or legit?
William Chen
William Chen, Data Science Manager at Quora (2014-present)
Updated Jan 29
For context, MoviePass is a subscription service that promises “unlimited” movies in theaters (one 2D movie per day) for $9.95 a month.
It’s not a scam - it’s a legitimate business that (for now) is able to provide the service that it promises. It’s a risky business for sure, but it’s legitimate. My significant other and I have successfully used it 7 times since joining the service in October.
It only sounds “too good to be true” because people readily overestimate the extent to which they can take advantage of the service. The average amount of usage per customer is approximately break-even. This is supported by an interview with Ted Farnsworth, the CEO of Helios and Matheson Analytics (the majority owner of Moviepass).[1]
There is absolutely potential for Moviepass to identify supplemental sustainable business models. As a start, Moviepass can influence and track the purchasing behavior of hundreds of thousands of consumers, and that by itself is already tremendously valuable. For example:
Kickbacks: negotiating a cut of ticket sales and / or concessions.
Advertising: digital advertising for movies
Selling more things: selling merchandise, selling concessions
Partnerships: with banks, movie studios, and movie theaters
Data: data on movie watching behavior is valuable to advertisers
Many of these additional revenue streams are mentioned in the interview I link from the footnotes. Moviepass has the subscriber base already, and it needs to execute on these new revenue opportunities while not falling too much into debt. It’s not a scam, just an interesting and risky business model.
If you still have your doubts, check out my answer to Is MoviePass worth it?